Description : Content Marketing Manager. Company : Getinge. Location : Distans in Stockholm

At Getinge we have the passion to perform

Join our diverse teams of passionate people and a career that allows you to develop both personally and professionally. At Getinge, our passion is to secure that every person and community have access to the best possible care, offering hospitals and life science institutions products and solutions that aim to improve clinical results and optimize workflows. Every day we collaborate to make a true difference for our customers – and to save more lives.

Are you looking for an inspiring career? You just found it.

If you’re an experienced B2B marketer, with documented experience of content creation and supporting an inbound marketing process for complex products or services, here’s a great opportunity for you to showcase your talents and grow professionally.

Getinge is looking for an experienced and driven Content Marketing Manager to join our Global MarCom Team – a team that sits at the heart of the organization and is responsible for equipping Getinge’s regional MarCom Teams with brand-driven and customer-centric marketing content, campaigns and assets.

About Getinge:

At Getinge, our passion is to ensure that every person and community has access to the best possible care, offering hospitals and life science institutions products and solutions that aim to improve clinical results and optimize workflows. Every day we collaborate to make a real difference for our customers – and to help save lives.

About the position:

The role is both strategic and operational. Based on input from across the business, you will develop and execute content strategies and content plans to address business challenges and pursue business opportunities, ensuring effective communication across channels and touchpoints. The role requires excellent writing skills with the ability to craft persuasive and engaging copy that appeals to the target audience and drives awareness, secures interest, and generates leads.

To succeed in the role, you must feel comfortable with approaching complex offerings with a fearless, curious and investigative attitude – with the ability to translate complex technology into compelling and customer-centric narratives that go above and beyond product features. To enjoy the role, you need to be a result-driven self-starter that enjoys taking charge, but with a talent for listening and absorbing the perspectives of internal stakeholders and subject matter experts.

Key responsibilities include:

• Content strategy & planning: Develop, own and execute the content strategy and associated content plan in support of the overall business strategy and the broader digital strategy.
• Content creation: Create a wide range of content assets such as website articles, blog posts, reports, white papers, case studies, and webinars. Sometimes by yourself, sometimes in partnership with external writers and agencies.
• SEO & keyword management: Optimize content for search engines (SEO) and stay up to date with best practices to drive organic traffic and visibility.
• Performance tracking: Monitor and analyze content performance using analytics tools, reporting performance against KPI’s and using insights to drive continuous content optimization.
• Project management: Coordinate with internal stakeholders, subject-matter experts and external agencies to ensure high-quality content creation.

To be successful, you'll have:

• A bachelor's degree in marketing, communications, journalism, or a related field.
• A minimum of 5 years’ experience of content marketing / inbound marketing.
• Previous experience from a B2B marketing environment is a requirement.
• Previous experience from MedTech, Pharma or Life Science is considered meritorious.
• Excellent writing and editing skills, with strong attention to detail.
• In-depth understanding of content marketing, SEO best practices, and digital marketing trends.
• Proficiency in using content management systems and analytics tools.
• Familiarity with social media platforms and experience managing social media accounts.
• Strong organizational and project management skills, with the ability to meet deadlines.
• Creative mindset and the ability to think strategically about content creation and distribution.
• Ability to interpret data and make data-driven decisions to optimize content performance.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Strong stakeholder engagement and management skills.
• Excellent written and verbal communication skills in English.

Additional information:

• This team follows a #LI-Hybrid work structure where team-members can choose to work remotely or from one of our offices in Malmö, Goithenburg or Solna.
• Some international travelling is required, approx. 10-15 days/year.
• The position reports to Director Content Marketing, based in Malmö.

Why join Getinge?

At Getinge, we pride ourselves on keeping an informal and open dialogue between leaders and employees, as well as between teams. We are focused on developing people, and together we will create a plan for learning and skills development that ensures continuous professional growth. However, the biggest reason to join us Getinge is that you will contribute towards giving people across the world access to the best possible care.

Application:

We recruit on an ongoing basis, so please send us your application today or no later than the 23rd of October.

For more information about Getinge and this exciting role, please contact Magnus Jonasson, Director Content Marketing, via

[email protected]

We look forward to receiving your application.

About us

Getinge is on an exciting transformation journey constantly looking for new ways to innovate together with our customers to meet the healthcare challenges of the future. We are committed to diversity, equity and inclusion and to sustainability with a goal to be CO2 neutral by 2025. We believe in giving our employees the flexibility they need and make every effort to foster a learning culture that supports their personal development and creativity. Our passionate people hold our brand promise ‘Passion for Life’ close to heart.

If you share our passion and believe that saving lives is the greatest job in the world, then we look forward to receiving your application and resume. We hope you will join us on our journey to become the world’s most respected and trusted medtech company.